Any business’s online goal is to rank higher than competitors in search engines results. To do this, content creators rely on search engine optimization (SEO), which sets out guidance on how to format content. A large part of SEO involves keyword research, which involves analyzing competitor websites and finding out what your target demographic is searching for. The task can be time-consuming and may become confusing. Therefore, it’s a good idea to have a clear way of laying out your ideas – our favorite method is concept mapping. Throughout this article, we will define concept maps and tell you why they’re a great option.
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Concept maps are clear ways of organizing our thoughts. You start with your concept and build branches off this with related ideas. For example, you might start with a topic idea and branch out into different popular keywords. Then, from each keyword, you can branch off into tighter search terms. When you’ve finished your concept map, you can begin mind mapping for content ideas. Further, you can add different branches to your concept map to dictate what type of content you believe would work the best.
Competition is fierce on search engines, with hundreds of thousands of search results being displayed for every search. Keeping track of your competitor’s keyword usage is a fantastic way to stay ahead. You can use online tools like SEMrush to run a thorough analysis of any competitors. Then, when you’ve got their successful keywords, you can check your concept maps to see if you’re missing them. You can work up a content mind map in an attempt to outdo your competitors.
User intent has become extremely important when it comes to SEO. Businesses can no longer rely on using simple keywords to rank high. You need to develop your keywords for user intent. To do this, you create your concept map as usual. Then, you can create subcategories that outline search intent. For example, if your keyword is “coffee machine”, the search intent could be “How to clean a coffee machine?”. Knowing what the most popular search intents are will help you to create effective headings.
If you’re working as part of a remote team, you can use concept maps to share your ideas quickly. You won’t all necessarily be working at the same time, which means work needs to be easy to understand for everyone. Using concept maps, especially if they’re digital, is a fantastic way of making your ideas simple to follow.
Coming up with keywords for SEO is a difficult process. Concept maps are a great way to make the process easier. By taking your crucial concept and breaking it down into the top keyword subcategories, you can formulate titles and tighter keywords. Tightening your keywords is important because it will appease search intent criteria within the Google algorithm. What are you waiting for? Let your ideas flow by starting a concept map today.